Hello,

My name is Penelope, I am a multi disciplinary artist based in the glorious Newcastle NSW.

Having worked extensively within the fashion industry after completely my Bachelors Degree in Fashion Design and Textiles at the Whitehouse Institute of Design in Sydney, I went on to work as a Fashion Publicist working with labels Levi Jeans, Sheridan, Bonds underwear and many more. This was my introduction to writing compelling copy and creating buzz around a new release or story. I lapped it up, I found a love for words and for story telling and decided to pursue this form of creativity further.

As well as this I worked as a represented model and actress. Travelling to LA, NYC and London to pursue my craft. I have worked on many different campaigns, theatre productions and television commercials. It was being on set that my love for photography started to blossom. After a decade of being in front of the lens, I realised it was time to turn a passion for photography into something bigger. I was lucky in that my modelling agency sent me models to shoot and before I new it, I was working as a photographer.

I love incorporating a vision and a story, a depth and design to my imagery and design. I’m inspired by an old world glamour, ethereal and elegant style and I invite the viewer to take a moment to be still and be inspired, simply by beauty.

My story is full of wonderful twists and turns that has led to this very moment. I am probably not your usual marketing girl or even business owner for that matter, I’d say I am a creative first with an eye for detail, a love for passionate business owners and a desire to help people tell their story. I have always worked from word-of-mouth and love that I can grow along side the businesses I help grow!

I also feel very lucky that these days I get to work with a dear friend Erika who is not only a talented writer but makes me laugh on the daily which is very important for creativity!